{"product_id":"emotion-by-design-creative-leadership-lessons-from-a-life-at-nike-greg-hoffman","title":"Emotion by Design : Creative Leadership Lessons from a Life at Nike","description":"\u003cp\u003eThe marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire\u003c\/p\u003e\n\n\u003cp\u003eHow did Nike go from being a small sneaker brand to the world's most revered company?\u003c\/p\u003e\n\n\u003cp\u003eWhy do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?\u003c\/p\u003e\n\n\u003cp\u003eAnd what can any founder or marketer learn from them?\u003c\/p\u003e\n\n\u003cp\u003eGreg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.\u003c\/p\u003e\n\n\u003cp\u003e'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans\u003c\/p\u003e\n\n\u003cp\u003e'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance\u003c\/p\u003e\n\n\u003cp\u003e'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy\u003c\/p\u003e\n\n\u003cp\u003e'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked\u003c\/p\u003e\n\n\u003cp\u003e'This book made me smile in my soul' Mary Portas\u003c\/p\u003e\n\n\u003cp\u003e'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious\u003c\/p\u003e\n\n\u003cp\u003eProduct Details\u003cbr\u003e\n                                                                                                                       \u003cbr\u003e\nFormat: Paperback | 304 pages\u003cbr\u003e\nLanguage: English\u003cbr\u003e\nISBN-10: 184794356X\u003cbr\u003e\nISBN-13: 9781847943569\u003cbr\u003e\nPublisher:  Cornerstone\u003cbr\u003e\nPublication date: 05 Jan 2023\u003cbr\u003e\nCategory: Business \u0026amp; management\u003cbr\u003e\nAuthor: Greg Hoffman \u003cbr\u003e\nDimensions: 12.9 x 1.8 x 19.8 cm\u003cbr\u003e\nWeight:  216 g\u003c\/p\u003e","brand":"Jashanmal Bookstore","offers":[{"title":"Default Title","offer_id":43452155887773,"sku":"9781847943569","price":57.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0353\/8056\/0012\/files\/9781847943569.jpg?v=1781083628","url":"https:\/\/www.jashanmal.com\/products\/emotion-by-design-creative-leadership-lessons-from-a-life-at-nike-greg-hoffman","provider":"Jashanmal","version":"1.0","type":"link"}