Do wash day the right way with Cantu Shea Butter for Natural Hair Sulfate-Free Cleansing Cream Shampoo! Crafted with an award-winning blend of pure shea butter and essential oils, the Cleansing Cream Shampoo produces a rich lather that conditions as it cleanses, gently removing product buildup without drying out hair. For best results, apply a quarter-sized amount to wet hair and work into a lather. Massage into the scalp, and rinse. Repeat as needed. Use it as part of your regular wash day routine alongside the Sulfate-Free Hydrating Cream Conditioner. This sulfate-free shampoo was formulated without harsh ingredients like mineral oil, sulfates, parabens, silicones, phthalates, paraffin, or propylene. Since the beginning, you've pushed us to advance skin and hair science to honor your locs, your curls, your waves, your braids, your natural. At Cantu, we support your journey with care and we celebrate all the styles you rock!