Designed to look like a slim picture frame. Elegantly minimal and modern, The Frame’s design is a work of art in itself that blends beautifully into your home.

ART MODE: TV when it’s on. Art when it’s off. When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.

ARTFUL PICTURE QUALITY WITH QLED: Stunning visuals for art and entertainment alike. Watch TV with exceptional QLED picture quality. Using Samsung’s sophisticated display technology, The Frame produces a vibrant image with a wide range of colors and high brightness levels, so you can appreciate what’s on your screen.

NQ4 AI Gen2 PROCESSOR: Feel the full power of AI in 4K. This processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is superb performance, whether you’re streaming OTT services, playing your favorite video games or watching live sports.

MATTE DISPLAY: Enjoy what’s on, not the reflections. Don’t let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what’s on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV