THE INTERNATIONAL BESTSELLING SENSATION 'The Lean Startup changes everything.' Harvard Business Review----------Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world.

It is changing the way companies are built and new products are launched. Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time to think Lean.

Product Details

Format: Paperback | 336 pages
Language: English
ISBN: 9780670921607
Publisher: Penguin Books Ltd
Publication date: 6 Oct 2011
Category: Business innovation
Author: Eric Ries